Plush toys that help protect endangered animals

Each Snugglebug is modeled after a real, endangered animal in need - like pangolins, red pandas, and whooping cranes. They are also not animals you may generally think of when thinking of wildlife conservation - all the more reason to shine more light on their plights and help save and protect them.

Every toy includes fun facts and conservation information to inspire empathy and education through play. This information comes in the form of an educational card, and one is included in the box with every plush that is shipped, furthering knowledge about the relevant species.

We donate 15% of profits to vetted organizations working to protect these animals and their habitats. We also participate in other sustainability projects worldwide to improve the quality of the environment for humans and animals alike.